Case studies · the receipts
See what a full room looks like.
Four client files, opened all the way. Screenshots included, names attached.
38+
events marketed
31K+
attendees reached
46%+
average show-up
Rooms we have packed
File 01 · Kornit Digital
Start with the hardest kind of room: a brand nobody had heard of.
Evolve Summit 2025. First event under a brand-new name, Kornit Konnections.
Kornit Digital
Apparel / Printing Technology
Event Dominance · $50k
8 weeks · Sep to Oct 2025
The ask
Make a first-ever summit look inevitable to apparel decorators, print-on-demand operators, and brand decision-makers, with no organic traffic and no historical event data.
What we ran
- Landing page, CRM segmentation, and reminder flows live from day one
- Meta ads on cold and lookalike audiences, with iterative creative rounds
- 4,438 emails, 18,840+ SMS, and 2,044 phone calls between registration and doors
- Partner toolkit with trackable links and QR codes, so partners promoted with their own numbers
- Post-production: session recordings, clips, and highlight reels that outlive the event
$9.50 cost per registration and a 2.33% CTR on Meta, against a 1 to 1.5% industry norm. AI and UGC creatives drove 75% of paid registrations.
1,208
total registrations
528
from paid ads
~503
in the room live
64
countries · 73% US audience
File 02 · Quantara
Registrations are easy to buy. Pipeline isn't.
Quantara
Cybersecurity / Enterprise AI
Event Dominance · $50k
5 months · full funnel
The ask
Launch a new enterprise platform to CISOs, CFOs, and boards, and turn the event into product adoption, not applause.
What we ran
- Repositioned the launch from crowded AI cybersecurity to one board-defensible angle: Cyber Risk in Dollars
- LinkedIn and Meta ads: $15,040 spend, 1,146 paid registrations at $13.12 each
- 11-email executive cadence, 23 SMS touchpoints, and calendar RSVP deep links
- 1,482 phone calls at a 71% answer rate: 412 calendar confirmations secured by voice
- Founder-led LinkedIn, 46 posts and 8 videos, added 386 organic registrations
127 qualified enterprise opportunities and 34 sales calls booked within two weeks of the event. The gated replay funnel kept acquiring long after the live day.
1,532
total registrations
996
live attendees
65%
show-up rate
418
trial activations · 30 days
Who was actually in the room
CISO / Security Director
34%
CFO
22%
CRO / Risk
18%
CEO / Founder
11%
65% showed up live against a 35 to 45% industry norm. Then 418 trial activations inside 30 days.
996 in the room. 418 trials inside 30 days.
Quantara launched its AI cyber risk platform to 1,532 registrations. 996 joined live, a 65% show-up rate against a 35 to 45% industry norm. Within 30 days, 418 of them had activated a trial.
$15,040 of LinkedIn and Meta spend bought 1,146 registrations at $13.12 each. Founder-led LinkedIn, 46 posts and 8 videos, added 386 more. Of 1,482 phone calls, 71% were answered and 412 became calendar confirmations.
The room ran senior: 34% CISO and security directors, 22% CFOs, 18% risk. Two weeks after the doors closed, 127 qualified enterprise opportunities and 34 booked sales calls.
File 03 · RxVP
Both of those had ad budget. This one had LinkedIn and nerve.
The first and only global speakers bureau for life sciences took International Women's Day global. No ad budget.
RxVP
Life Sciences / Speakers Bureau
Event Launch · $9k
6 weeks · Jan to Mar 2026
The ask
Fill four rolling panels across Asia, India, Europe, and the Americas with pharma executives. No paid ads, a $9k engagement, and a world-record ambition.
What we ran
- Corporate memberships at $2,500 per company, capped at 20 founding slots, each unlocking up to 700 employee invitations
- 12 LinkedIn posts in four weeks: authority, differentiation, ERG value, scarcity
- Custom invite templates and AI video trailers branded per founding company, built for internal forwarding
- 5 pre-event reminder emails and 1 post-event recap, segmented by region
- 40 to 50 direct messages to ERG leaders, DEI directors, and pharma executives
In the room: people from the Bill & Melinda Gates Foundation, Bristol Myers Squibb, Merck, Fortrea, Averitas, One We Reach, and Sandos. 43% engaged with live polls, and the recording added 48h+ of watch time after doors closed.
798
registrants
519
live attendees
65%
show-up · industry runs 35 to 45%
46 min
average live watch time
File 04 · California Black Health Network
And when the stakes aren't revenue, the machine still shows up.
Hidden Crises: Stress, Mental Health & Brain Health in the Black Community. Live May 13, 2026.
California Black Health Network
Public Health / Nonprofit
Event Launch · $9k
8 weeks · Mar to May 2026
The ask
Build the entire event marketing system from zero, with messaging that respects the community it serves, while CBHN ran speakers, CEU accreditation, and registrations.
What we ran
- Landing page with full agenda, speaker bios, and four registration tiers from $50 early bird to $115 with CEU credit
- Sponsorship package PDF: Bronze, Silver, and Gold tiers with an embedded inquiry form
- 12 social posts across LinkedIn, Instagram, and Facebook: awareness, speaker spotlights, early bird urgency
- 4 premium graphic designs plus a print-ready event flyer
- Email sequence from launch announcement through day-of logistics
On stage: Rhonda Smith, CBHN Executive Director; Dr. Curley Bonds, Chief Medical Officer, LA County Dept. of Mental Health; and Dr. Le Ondra Clark Harvey, CEO, California Behavioral Health Association.
12
social posts · 4 content themes
4
premium graphic designs
4
registration tiers · $50 to $115
8
weeks · zero to launch-ready
The receipts, totalled
Real rooms. Real numbers.
1,208 registrations for Kornit. 996 in the room live for Quantara. 519 for RxVP on organic LinkedIn alone.
The pinboard
That's our side of the story. Here's theirs.
From the four files above, and from Portfoliometrics, Parnell Engineering and Virtual Producers.
Four files closed.
File 05 is open.
One call, thirty minutes. We pressure-test your event goal against the numbers in these files.
4.9/5 from 40+ organizers
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