Q4 Pipeline Summit opens registration
Doors October 14. 500 seats. Operators only.
Week of Sep 1 —
Registration opens at 09:00 ET. The landing page went live the same morning, the invite list mailed an hour later.
Media contact · [email protected]
How we work · the full playbook
Get a sold-out event. Do almost nothing.
Everything between that call and a packed room: ads, funnels, emails, automations, creatives. 30 to 90 days. Four clients a month.
37+
events marketed
30K+
attendees reached
4.9/5
from organizers
The process below filled rooms for
The 90-day machine
Ours looks like this, week by week.
Campaign boardWeek 6 of 10
T-8 weeks
wk of Aug 18
Strategy locked
- ICP doc v3 approved on the kickoff call
- Offer angle chosen: close Q4 pipeline before the budget freeze
- Channel mix set: Meta + LinkedIn + your email list
ShippedT-6 weeks
wk of Sep 1
Funnel live
- Landing page shipped, 2 headline variants in test
- Registration form cut from 14 fields to 5
- UTM map + CRM sync verified end to end
ShippedT-4 weeks
wk of Sep 15
Ads spending
- 14 creatives live, UGC beating static 2.1x
- CPL at $11.40, down from $19 in week one
- Lookalike seeded from your past attendee list
Live nowT-2 weeks
wk of Sep 29
Show-up machine arming
- 7-touch email flow loaded, 5 of 7 approved
- SMS wave drafted: reply YES and we hold your seat
- .ics calendar holds queued for every registrant
ArmingT-0
Oct 14
Doors open
- 812 registered, 63% forecast show-up
- Live check-in dashboard handed to your team
- You take the stage. We watch the numbers.
Up nextT+1 week
wk of Oct 20
Pipeline handoff
- Attendee list scored and synced to your CRM
- No-show retarget wave live within 48 hours
- Debrief call: what we would scale next time
Up next
Campaign run sheet · doors Oct 14
- T-8Strategy locked
- T-6Funnel live
- T-4Ads spending
- T-2Show-up machine arming
- T-0Doors open
- T+1Pipeline handoff
ticked off in front of you, week 6 of 10
T-6 weeks
The week the event stops being a plan.
landing page live · form cut to 5 fields · list mailed
Dates shift by market and channel mix, anywhere from 30 to 90 days. The sequence never does.
Division of labor
A lot of moving parts. Three of them are yours.
You stay the face and the closer. We stay the machine.
You handle
3 thingsThe kickoff call
One focused hour. Your event, your audience, your goals. The only meeting you can't skip.
The ad budget
Spend goes from your card straight to the platforms. We never touch it, mark it up, or hide it.
The closing
We hand you warm, scored pipeline. Your team takes the conversations and signs the deals.
We handle
Everything elsePaid acquisition
Account setup, ICP targeting, lookalikes, retargeting, daily optimization.
Funnels
Landing pages and registration flows, tested until they convert.
Email + SMS
Every touch from confirmation to the doors-open nudge.
Automations
Calendar holds, CRM sync, reminders that fire on time, every time.
Creatives
Static, video, UGC. Whatever the test data says to feed the ads.
Reporting
Registrations, cost, and forecast show-up, visible the whole way through.
The trade
Give us one call. Get ninety days of work.
Ads, funnels, emails, automations, creatives, daily numbers. The kickoff hour is the only thing this puts on your calendar.
The four steps
Everything else folds into four steps.
Day 0 · one call
Tell Us What You're Building
One focused call. You share your event, your audience, your goals. That's it, we handle the rest.
- A structured intake before the call, so the hour goes deep, not wide
- Your business model, offer, and ICP on the table
- Independent market and competitor research on our side. We verify, we don't guess.
Weeks 1 to 2 · we build
We Design the Whole Machine
Ads, funnels, emails, automations, all custom-built around your event while you stay focused on what you do best.
- Messaging framework: tone, angles, positioning that creates pull
- The full funnel mapped, from first ad to post-event follow-up
- Ads, funnels, emails, automations, and creatives, custom-built around your event
Weeks 3 to 9 · we run
We Run It, You Don't Lift a Finger
Campaigns go live. We monitor, test, optimize, and iterate daily. You just keep doing your thing.
- Daily monitoring and test cycles across every live channel
- Creatives rotated on performance data, not opinion
- Weekly numbers you can read in one minute
Creative tests · Tuesday 07:40Live
V3 · UGC hook: your best seats are empty
ScalingCTR 3.4%
V2 · Speaker headshot + agenda
TestingCTR 1.9%
V1 · Static brand card
PausedCTR 0.8%
Budget moved to V3 · CPL $11.40, down 41% since week one
Doors open · you collect
Show Up to a Full Room
Walk into your event with qualified attendees, strong show-up rates, and a pipeline that's already warm.
- 300 to 1,000 qualified attendees in the room
- 60%+ walking in live, not just registering
- Warm pipeline scored and synced to your CRM
30-90
days, kickoff to doors
4
clients a month, never more
60%+
show-up, across 50+ events
One call starts the clock.
A full room stops it.
On the call we map your event, your audience, and the exact machine we'd build to fill the room. If the fit isn't there, we say so before you spend a dollar.
4.9/5 from 40+ organizers
Receipts
Ask the organizers who already ran this play.
Names, titles and LinkedIn attached.
Screenshots as received
